as soon as it won the nomination, i think it was one rick santorum dropped out, they decided to focus on discipline. they thought any topic that was not on obama are the economy was not worth a dollar spent. is spent entirely until just before the convention on banging on the economy and the obama. to a certain extent, we have an incumbent president running for re-election, it is a referendum on the incumbent. it is a referendum on the economy. but the thing about it is, you have got to define your own candidate in a way and a positive way biographical advertising and testimonial advertising. you need to make them a real, three-dimensional, trustworthy individual. think of the boy scouts. that is a general idea. that is a general thing you want to get across. you need to apply that to your candidate in order to protect them from the slime that is coming. in the romney campaign, they adamantly chose not to do that. the obama campaign, give credit where credit is due, they saw their opponent was undefined. i sat with some focus groups. other than a romney was a republican nominee for pr